Ceylon Daily News - 04.12.2007


Setting standards in investment management


First Guardian Equities has recommitted itself to excellence in customer service in the investment management industry by being the first and only stockbroker in Sri Lanka to achieve an International Organization for Standardization certification. ISO 9001:2000 for Quality Management Systems is intended for use in organizations that provides any form of service.

It provides a number of requirements which an organization needs to fulfill if it is to achieve customer satisfaction through consistent products and services which meet customer expectations, setting its standards way above the rest.

"Customer who invest with us do so on trust, not only on the investment advice but that the systems and processes we have ensure that our service standards are benchmarked against world-class service organisations", said CEO and Managing Director of First Guardian Equities, Rohan Goonewardene.

"The ISO 9001:2001 standard requires that we adhere to a program of continuous improvement in the area of customer service, something that we have committed ourselves to in the coming years" Rohan Goonewardene further said.

First Guardian Equities is a venture by Raj Rajaratnam of the Galleon Hedge Fund, Lakdasa Hulugalle formerly of the UN, Hirdaramani's, DAWI Investment Trust and Guardian Equity.

Its board members are BRL Fernando, Chairman and CEO of the CIC Group of companies and Deputy Chairman of Commercial Bank, Ranil Pathirana, Finance Director of Hirdaramani's, Ranjan Hulugalle, President of Hulugalle Capital a Las Vegas based fund management company.

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